Power of video story telling

There’s hard science behind why storytelling is so important. In research on the brain, scientists have found that hearing a story rather than simply reading text fires up a richer set of connectors, it sparks emotions, it summons up connections with memories, and so “you remember things when they’re in a storytelling format two to seven times more than you do than if you just get the text alone.”
I’ve seen nonprofits bury themselves in text and data, and we’ve forgotten the stories that are inherent in the work that we do.
Stories are our universal currency, and they help us break through the clutter of the 3,000 messages we’re bombarded with each day. Suzanne Smith, head of Social Impact Architects

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